Save the Bees
- Client Supervalu Tidy Towns
- Date March 2020
- Director Lochlainn McKenna
- Agency TBWA\Dublin
To kick start SuperValu’s campaign to raise awareness of the importance of bees in Ireland and educate schools to help reverse the decline in bee numbers nationwide, we were tasked with creating a 30 second spot that would create a buzz (more bee puns to follow). Using the famous theme tune for the classic TV show the A-Team we needed to assemble our own Bee-Team!
The kids are the heroes of this story so the brief was to cast real school children and not actors. Casting and rehearsals took place in one school in the days and weeks before filming until we found our perfect Bee-Team characters.
Maximising the opportunity for capturing content, photography, social content and ‘stings’ also had to be filmed simultaneously along with the main shoot.
“You Need The B-Team!”