Ryan Mar x AIB

We worked with AIB and TikTok star Ryan Mar on a series of engaging and informative videos designed to connect with a younger audience. These videos were part of AIB’s Future Sparks campaign, which focuses on empowering young people with financial knowledge and skills to help them navigate their futures with confidence.

As part of the campaign, we also created content to raise awareness about online scams, particularly in the lead-up to Black Friday—a time when cyber fraud tends to spike. Ryan Mar, known for his relatable and entertaining style, helped break down key tips for spotting and avoiding scams, making the message accessible and engaging for younger consumers.

Additionally, we produced content centered around budgeting tips, equipping viewers with practical advice on managing their money wisely. By leveraging Ryan’s popularity and natural ability to connect with Gen Z and millennial audiences, these videos helped AIB communicate important financial messages in a way that was both informative and highly shareable across social media platforms.

Taller Stories is a leading Irish video production company specializing in high-quality video content creation for brands, businesses, and agencies. We produce engaging corporate videos, advertising campaigns, music videos, and TV commercials across a wide range of industries, helping clients tell compelling stories that connect with their audiences.