.ie | The Story of a Domain Name

As a profit-for-good business, .ie is dedicated to enabling and empowering people, communities, and businesses across Ireland to thrive in the digital space. As the trusted guardian of Ireland’s national domain, .ie plays a critical role in ensuring a resilient, secure, and globally recognised online identity for Irish businesses and organisations.

Recognised as a key driver of Ireland’s digital economy, .ie champions digital transformation, advocating for online trust, accessibility, and innovation. Through strategic initiatives and thought leadership, it supports businesses in establishing a strong, secure digital presence while fostering confidence among Irish consumers.

We collaborated with TRA Brands to develop a compelling content series and podcast that maps out the story of .ie, highlighting its impact on Ireland’s digital landscape. Through insightful conversations with industry leaders, business owners, and key stakeholders, the series explores how .ie contributes to economic growth, digital security, and online accessibility, positioning Ireland as a leader in the global digital economy.