SuperValu’s ‘Bring It On’ campaign aims to highlight the importance of diversity and inclusion in the GAA, and ultimately, the power of diversity in community. The campaign, which was launched at Croke Park, was addressed by a number of well-known GAA activists speaking about the power of diversity and their own experiences of inclusivity. The series hosted by Richie Sadler featured a number of long format interviews, cutdowns and social video formats to accompany the campaign. Shot on Alexa.
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